Unfortunately, I repeatedly speak to people that have been burned by mistakenly hiring a digital native that was a self-labeled internet marketing expert. To someone that is not native to the digital world, it can be very difficult to tell the two apart. Here’s where it gets tricky: many internet marketing experts can also be digital natives, but just as growing up in a chef’s house won’t make you a world-class chef, being a digital native doesn’t necessarily mean you’re an expert in the internet.
