That so many customers would use one search engine to find another is among the odd truths being mined from AOL’s public release of search data. For better or worse, the data offer the first widespread public glimpse of how people search the Internet, of what they are interested in.
No, that’s not it at all. To find out what it is, just watch any less-skilled-than-you user use ANY search engine. You’re grandparents are a great example.
You see, they think the search box is the address bar. Watch as they type all kinds of things into that search box. Yahoo, foodtv, betterhomesandgardens.com. You get the idea. They type in the address they want into the search bar.
To see people searching for google on AOL isn’t that surprising. It is kinda funny watching them type it into the MSN search box tho.
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One Response to ““Google” is the Number One Search AOL”
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August 19th, 2006 at 3:46 am
Crap, I forget the percentage, but I saw over on Valleywag that a huge percentage of searches were URLs that got typed into the search bar instead of the address bar. Like 35 percent or something.